Esquire Theme by Matthew Buchanan
Social icons by Tim van Damme

29

Jul

Survey Data on the Growth/Shrinkage of Web Marketing Channels in 2014 - Rand’s Blog


I recently downloaded ExactTarget’s 2014 State of Marketing, and found the data extremely compelling. Here’s what they had to say about methodology and respondents: The 2014 State of Marketing survey was conducted online from October 24, 2013, until November 1, 2013. The survey was sent to more than 48,000 marketing professionals and a total of …

See on moz.com

New ‘Affinity Sampling Service’ to help brands get into the right hands


Maybelline and P&G among first to sign up Response One, a leading data-driven marketing agency owned by St Ives Group @StIvesGroup, has launched Affinity

Will Corry's insight:

Product samples are enclosed within orders placed by people who have been identified by Response One as being receptive to such promotions.


For example, Maybelline wanted to target young, fashionable females with samples of BB Cream foundation. Response One matched the target profile with ASOS – the perfect carrier with its fashion-forward, on-trend and social media-loving customer base.


Samples of BB Cream were placed into ASOS’s online orders and the reaction was monitored via forums, blogs and social media sites such as Facebook and Twitter.


See on themarketingblog.co.uk

Richard Dawkins’ Tweets On Rape And Paedophilia Have Sent Twitter Into Meltdown


Prominent atheist and professional provocateur Richard Dawkins has sparked a fierce debate on Twitter after he classified certain types of rape and paedophilia as “worse” and milder than others.

“Date rape is bad. Stranger rape …

See on huffingtonpost.co.uk

How Uganda emerged from chaos to become a tourist destination once more


Having banished the warlords and kick-started its economy, Uganda is re-establishing itself as a popular choice for travelers.

See on edition.cnn.com
New graphic for our newsletter

New graphic for our newsletter

Admedo raises $2M to simplify programmatic advertising for advertisers and agencies | TheMarketingblog


“The Programmatic Advertising industry, already worth $17 billion, is expected to double by 2017 Admedo, a UK-headquartered business that enables advertisers

See on themarketingblog.co.uk

376 of the best one-liners on the internet - The Next Web


1. I asked God for a bike, but I know God doesn’t work that way. So I stole a bike and asked for forgiveness. 2. Do not argue with an… Keep reading →

See on thenextweb.com

Western Europe Smartphone Market to 2015: Mobile Handset Sales by Technology and by Generation


Research and Markets (http://www.researchandmarkets.com/research/7rmtrl/western_europe) has announced the addition of the “Western Europe Smartph

See on businesswire.com

“64% of hotels now offer free wireless Internet (WIFI) to guests, which has become one of the most sought after amenity for hotel guests” | TheMarketingblog


iRiS Web Valet solution Hotels providing robust Wi Fi as a basic requirement of ‘Guest Experience’ is something Hospitality & Catering News has

See on themarketingblog.co.uk