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22

Oct

Amaze overhauls NSPCC website, Rolls-Royce – Metropolitan Collection, Currys PC World, Kantar Information is Beautiful, Casio G-Shock : 22nd October 2014 | TheMarketingblog

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Casio G-Shock , Amaze overhauls NSPCC website, Rolls-Royce - Metro… …http://t.co/PIJoVuABcH … pic.twitter.com/QIKBExvVrE— Will Corry (@slievemore)

See on themarketingblog.co.uk

Halo Foods announces multi-million pound investment in Honey Monster B | TheMarketingblog

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From www.packagingeurope.com Halo is launching a reformulated, re-branded version of its iconic cereal, which will see the introduction of a new name,

See on themarketingblog.co.uk

Halo Foods Announces Multi-Million Pound Investment in Honey Monster B

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Halo is launching a reformulated, re-branded version of its iconic cereal, which will see the introduction of a new name, Honey Monster Puffs. The new product features a revised recipe with less sugar

See on packagingeurope.com

Email Marketing: User-generated content helps drive 16% clickthrough rate | MarketingSherpa

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Marketing teams at marketing vendors and agencies face an interesting conundrum — how to market to, and impress, people working within the industry. What about doubling that challenge by creating an email campaign for prospects who are engaged in email marketing?

Litmus, an email testing and email marketing analytics vendor, launched a new feature for its product and services offering with a single email to its subscriber list.

Read on to find out how the marketing team utilized an animated GIF, clever subject line and multiple calls-to-action to drive 233 free trials and a 31.21% open rate.


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Big Blunders : The Sun apologises for ‘Devil Boy’ front page splash


The Sun has belatedly apologised for a ridiculous ‘exclusive’ it ran over the summer in which it claimed a four year old boy…

Will Corry's insight:

The front page splash was ridiculed on Twitter but also came in for serious criticism from MP’s, concerned that not enough was done to protect the identity of the child despite the consent of the parents.


See on thedrum.com

Ireland named fifth best travel country in the world by Lonely Planet (IrishCentral)

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By
Kayla Hertz

Tuesday, October 21, 2014

“Ireland is small, but it packs a big punch,” says the worlds biggest travel guide publisher. Read more

See on irishcentral.com

Google Acquires Cloud Database Company Firebase

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Google announced today that it is acquiring cloud hosted database company Firebase. Terms of the deal were not disclosed, but Google will continue to offer Firebase’s services as part of its Google Cloud Platform line.

See on wired.com

Global Entrepreneurship Week, Zmags’ Prism Publicator & MSC Cruises, O2 appoints Frukt, Mums’ supermarket loyalty, PPRO Group | TheMarketingblog

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Zmags’ Prism Publicator & MSC Cruises, O2 appoints Frukt, Mums’ supermarket loyalty. …http://t.co/Kv0nmKkVyk … pic.twitter.com/7W6k9ukP7n—

See on themarketingblog.co.uk

21

Oct

Marketers rate their happiness at work 7.5 out of 10 and value opportunities for ‘creativity’ and ‘innovation’ / Omobono | TheMarketingblog

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Good leadership and feeling valued makes business marketers happier than more money, new research reveals Cambridge, 16 October, 2014: New research by

See on themarketingblog.co.uk