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02

Oct

7 out of 10 SMEs predict GDP rise


Research from Barclays has revealed a strong level of SME optimism as Q2 GDP growth is revised to 0.9 per cent…

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Movers and Groovers : Just Cashflow appoints two new BDMs


After announcing the launch of its new product earlier this month, commercial lender Just Cashflow has appointed two new BDMs…

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Movers and Groovers : Sandra Peat becomes Strategy Director at ONE TWO FOUR | TheMarketingblog


ONE TWO FOUR, the international content company has today announced the appointment of Sandra Peat as Strategy Director, a new role at ONE TWO FOUR. The

Will Corry's insight:

Sandra Peat, says “I am thrilled to be joining ONE TWO FOUR and looking forward to working with the talented team at an exciting time.


With a 25 year heritage in creating meaningful content for brands already under its belt, I look forward to driving the strategy to create remarkable connections between audiences and brands through award winning content.”


See on themarketingblog.co.uk

01

Oct

Who is the cute SA ad girl, ‘Jess’, in the Coca Cola “Share A Coke This Summer” commercial?


Who is that hot Southern African ad girl? http://t.co/zncfm1Cs4y via @thathotadgirl pic.twitter.com/20mlow0z1t— Will Corry (@slievemore) October 1,

See on themarketingblog.co.uk

POSSIBLE selected to participate in LinkedIn’s Certified Custom Apps Partner Program | TheMarketingblog


Global digital creative agency POSSIBLE has been selected as one of 9 companies to participate in LinkedIn’s new Certified Custom Apps Partner program. The

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Research : Healthy eating trumps dieting / Jeff Deighton, insight engineers


Healthy eating trumps dieting / Insight Engineers http://t.co/hkkk0Fljb9 … pic.twitter.com/pJWrNq7jtC — Will Corry (@slievemore) October 1,

Will Corry's insight:

About Jeff Deighton   I set up insight engineers in early 2003 and I have enjoyed a broad spectrum of consumer and B2B projects for UK and international clients ever since. Inquisitive and problem-solving by nature, I enjoy aligning the necessary practical details to the bigger picture and understanding the business issue in context.


My specialities and inclinations revolve around innovation, strategy, communications and brand experience.


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Video : How Equinix’s Ad-IX ecosystem enables BrightRoll | TheMarketingblog


Watch how BrightRoll leveraged the digital video to build the industry’s fastest real-time bidding (RTB) solution for digital video advertising. When

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Sanjay Dholakia, CMO at Marketo talks Gen Z, engagement marketing, content marketing, Swipe Generation and Screenagers | TheMarketingblog


Exclusive : Here is another big ‘brand ideas’ interview article from theMarketingblog. Enjoy. This time round Sanjay Dholakia, CMO at Marketo talks Gen Z,

Will Corry's insight:

Sanjay is responsible for extending Marketo’s product leadership, developing business segments, and establishing a new solution ecosystem to increase the company’s reach. 


See on themarketingblog.co.uk

“Embracing technology that improves process, rather than restricting it” | TheMarketingblog


Daniel Weisbeck, Netbiscuits writes  ..  If you are a CEO or a chief of something reporting into the CEO, then you’ve probably been hired based on your

Will Corry's insight:

Daniel Weisbeck, Netbiscuits writes Can old school skills really compete in a mobile and cloud world where consumers and employees are driving IT innovation? Do you have the right skills on your leadership team to compete with new business models and adapt quickly?


Adapt or die sounds like hyperbole, but there is some truth behind the idea that the c-suite needs to take a step back and reassess its approach to leadership in today’s world.


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