'Great British Brand Journalism'

“Is your problem that you feel you are like a well kept secret, that not enough people know you exist?” / Jon Davey | TheMarketingblog

Wed, 22 May 2013 19:22:25 +0100

Have you got the most amazing product or service? Is your problem that you feel you are like a well kept secret, that not enough people know you exist? Are you

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VW Commercial Vehicles mark strategy shift with brand promise campaign | TheMarketingblog

Wed, 22 May 2013 15:45:03 +0100

Volkswagen Commercial Vehicles today launches a new partnership-focused brand promise designed to reflect its customer-centric marketing strategy. Marking a

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Consumer brand experience / Does targeted, relevant advertising really create brand love? / Hotcow | TheMarketingblog

Wed, 22 May 2013 14:34:58 +0100

Spotted in the Hotcow blog ….Earlier this year, Hotcow wrote a piece for Marketing week , where we explored a novel idea. We imagined a world where brands

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PR tested : Ocado, Morrisons, Waitrose story – how their PR’s reacted to a blogger story request | TheMarketingblog

Wed, 22 May 2013 11:00:36 +0100

TheMarketingblog emailed each of the players in this continuing saga with …… Please would you let me have a short update on the Ocado, Morrisons,

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@Chanel leads luxury fashion brands on @Pinterest: | TheMarketingblog

Wed, 22 May 2013 07:50:51 +0100

.@chanel Leads Luxury Fashion Brands on @pinterest: Study on.mash.to/14vQ5nk — Mashable (@mashable) May 22, 2013

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Are you an unsung superwoman of the executive world? | TheMarketingblog

Wed, 22 May 2013 06:39:23 +0100

ConferencesGroup, the umbrella brand for the UKs top venue finding services Conferences-UK.org.uk, ConferenceVenues.com and CorporateDesk, is running a unique

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Saddest story today. Nutella orders Nutella super-fan to cancel her ‘World Nutella day:’ | TheMarketingblog

Tue, 21 May 2013 21:55:13 +0100

Saddest story today. Nutella orders Nutella super-fan to cancel her ‘World Nutella day:’ bit.ly/19SLAnw— Comment is free (@commentisfree) May 20, 2013

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Tony Raynor / Here’s something worth sharing. World Day for Cultural Diversity for Dialogue and Development | TheMarketingblog

Tue, 21 May 2013 18:25:26 +0100

Here’s something worth sharing. World Day for Cultural Diversity for Dialogue and Development. twitter.com/AbbeyTelecom/s… — Tony Raynor (@AbbeyTelecom)

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Shopitize : Try this creamy bacon and mushroom chicken with Yeo Valley Crème Fraîche? | TheMarketingblog

Tue, 21 May 2013 17:44:24 +0100

Shopitize What are you cooking for dinner tonight? If you’re stuck for some ideas, why not try this creamy bacon and mushroom chicken with Yeo Valley Crème

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Most treasured item of clothing? / 140 years of Levi Strauss & Co | TheMarketingblog

Tue, 21 May 2013 13:30:53 +0100

In Levis We Trust A Heritage Brand Sustains Over a Century of Category Leadership If you are like a lot of people whose most treasured item of

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Wayne and Coleen Rooney announce arrival of baby Klay | TheMarketingblog

Tue, 21 May 2013 08:12:06 +0100

New A-Roo-Val For Wayne And Coleen @waynerooney newsle.com/article/0/7571… via @newsle — Will Corry (@slievemore) May 21, 2013

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Nimble 3.0 launched / The complete experience includes a to-do list, engagement opportunities personalized to users’ network, deals in the pipeline | TheMarketingblog

Tue, 21 May 2013 06:12:35 +0100

What’s Going On? Nimble, (nimble.com) the social CRM solution, have announced the debut of its 3.0 offering May 21 will be a big day for Nimble — they

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Rakuten’s Play.com adds 800 merchants to Marketplace since November 2012 | TheMarketingblog

Mon, 20 May 2013 19:21:36 +0100

Rakuten’s Play.com has added 800 UK merchants to the Marketplace since its launch in November 2012. These merchants benefit from Play.com sharing customer

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Watch for Nimble releasing Nimble 3.0 – tomorrow Tuesday, 21 May | TheMarketingblog

Mon, 20 May 2013 11:33:37 +0100

May 21 will be a big day for Nimble — they will be launching Nimble 3.0!

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Yahoo / Tumblr acquisition / Comment by Andrew Yates of Artesian Solutions | TheMarketingblog

Mon, 20 May 2013 09:10:17 +0100

Following the news that Yahoo! is set to acquire Tumblr, please see comment from Andrew Yates, CEO and co-founder of Artesian Solutions “The news that Yahoo!

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Pete Davis of Getmemedia.com on sponsorship and ‘how the nature of the game is changing’ | TheMarketingblog

Mon, 20 May 2013 07:42:00 +0100

“Sponsorship was once viewed as something of a badging opportunity, in particular within the broadcast arena where a brand ident might top and tail an ad break”

Will Corry’s insight:

Interesting well written article from Pete Davis (ex Nestle) Score 84

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New – Get updated now! / Latest tweets by theMarketingblog – enjoy | TheMarketingblog

Sun, 19 May 2013 07:06:01 +0100

Who else wants the latest disruptive marketing news - fresh as it happens? Check out the tweets of this award winning site - theMarketingblog. Get updated

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Ian Millner to stay on as Chairman of the MAA as focus turns to growth and new board is announced / JWT, Sapient Nitro, Cheil amongst new MAA board members | TheMarketingblog

Sun, 19 May 2013 06:52:17 +0100

The Marketing Agencies Association (MAA) has today announced that Ian Millner, CEO of creative agency Iris, will continue his role as Chairman of the trade body

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Does Ryanair pay probationary cabin crew under £10 per flight? | TheMarketingblog

Sat, 18 May 2013 19:10:34 +0100

Ryanair air hostess blows whistle on how contract staff are forced to take three months’ unpaid leave and buy their own uniforms Sophie Growcoot, 20, from

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Video : So, who will you share a Coke with? | TheMarketingblog

Sat, 18 May 2013 15:27:26 +0100

Following the Share a Coke official launch last week they sent us this message… This summer we’re swapping our name with yours. We’re replacing the iconic

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